New television ads in Brazil are encouraging people to save water - by urinating in the shower.
Brazilian environmental group SOS Mata Atlantica says the campaign, running on several television stations, uses humour to persuade people to reduce flushes.
The group says if a household avoids one flush a day, it can save up to 4,380 litres of water annually, reports Metro.
SOS spokeswoman Adriana Kfouri said the campaign was "a way to be playful about a serious subject".
The ads feature cartoon drawings of people from all walks of life - a trapeze artist, a basketball player, even an alien - urinating in the shower.
Narrated by children's voices, the ad ends with: "Pee in the shower! Save the Atlantic rainforest!"
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