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an irish company has thrown down the gauntlet to the worldwide scientific community to test a technology it has developed that it claims produces free energy.
the company, steorn, says its discovery is based on the interaction of magnetic fields and allows the production of clean, free and constant energy -- a concept that challenges one of the basic rules of physics.
it claims the technology can be used to supply energy for virtually all devices, from mobile phones to cars.
steorn issued its challenge through an advertisement in the economist magazine this week quoting ireland's nobel prize-winning author george bernard shaw who said that "all great truths begin as blasphemies".
sean mccarthy, steorn's chief executive officer, said they had issued the challenge for 12 physicists to rigorously test the technology so it can be developed.
"what we have developed is a way to construct magnetic fields so that when you travel round the magnetic fields, starting and stopping at the same position, you have gained energy," mccarthy said.
"the energy isn't being converted from any other source such as the energy within the magnet. it's literally created. once the technology operates it provides a constant stream of clean energy," he told ireland's rte radio.
mccarthy said steorn had not set out to develop the technology, but "it actually fell out of another project we were working on".
one of the basic principles of physics is that energy can neither be created nor destroyed, it can only change form.
mccarthy said a big obstacle to overcome was the disbelief that what they had developed was even possible.
"for the first six months that we looked at it we literally didn't believe it ourselves. over the last three years it had been rigorously tested in our own laboratories, in independent laboratories and so on," he said.
"but we have been unable to get significant scientific interest in it. we have had scientists come in, test it and, off the record, they are quite happy to admit that it works.
"but for us to be able to commercialise this and put this into peoples' lives we need credible, academic validation in the public domain and hence the challenge," mccarthy said.
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books with photos that move - harry potter-style - may soon be with us. but before that, get ready for boxes of cereal that extol their own virtues via a built-in video display and chocolate bars that flash and flare to attract your attention.
siemens has announced a new type of color display screen so thin and flexible it can be printed onto paper or foil, and so cheap it can be used on throwaway packaging.
a spokesman for the company, dr norbert aschenbrenner, said the screens would be able to do everything a conventional tv could, albeit with slightly lower quality.
the first examples would be on the market by 2007, dr aschenbrenner said.
the technology uses "electro chromic substances … that change their color when an electrical voltage shift charges in their molecules" and the german technology company suggested uses could include medicines displaying instructions in various languages.
"it is also conceivable that small computer games will be on packages or that equipment boxes will display animations that give users step-by-step operating instructions."
however, it is marketers who have shown the most interest.
tom harris, ceo of the industry association point of purchase advertising australia, said if such screens delivered everything promised it would be "absolutely brilliant". "the major brands are always looking for a competitive edge.
"how cheap is cheap going to be is the interesting thing, and there are a few other questions, such as does the packaging keep moving when you get home?"
dr aschenbrenner said glossy magazines could incorporate the flexible screens in advertisements, with the cost being from about $53 a square meter. newspaper supplements (on a slightly heavier stock than normal newsprint) could follow.
how will such a screen get its power? from batteries that are also printed onto the paper, siemens said.
smh