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forget about the hybrid auto -- shai agassi says it`s electric cars or bust if we want to impact emissions. his company, better place, has a radical plan to take entire countries oil-free by 2020. tedtalks is a daily video podcast of the best talks and performances from the ted conference, where the world`s leading thinkers and doers give the talk of their lives in 18 minutes. featured speakers have included al gore on climate change, philippe starck on design, jill bolte taylor on observing her own stroke, nicholas negroponte on one laptop per child, jane goodall on chimpanzees, and "lost" producer jj abrams on the allure of mystery. ted stands for technology, entertainment, design, and tedtalks cover these topics as well as science, business, development and the arts.
in a world of too many options and too little time, our obvious choice is to ignore the ordinary stuff. marketing guru seth godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones. and early adopters, not the mainstream`s bell curve, are the new sweet spot of the market.
someone put andy mckee inside a hot chick. oh lawd i want it on me now.
eric giler wants to untangle our wired lives with cable-free electric power. here, he covers what this sci-fi tech offers, and demos mit's breakthrough version, witricity -- a near-to-market invention that may soon recharge your cell phone, car, pacemaker.
in this stunning talk, national geographic explorer-in-residence wade davis celebrates the extraordinary diversity of the world's indigenous cultures, many of which are disappearing, as ancestral land is lost and languages die. (50 percent of the world's 6000 languages are no longer taught to children.) against a backdrop of extraordinary photos and stories that ignite the imagination, davis argues that we should be concerned not only for preserving the biosphere, but also the "ethnosphere," which he describes as "the sum total of all thoughts and dreams, myths, ideas, inspirations, intuitions brought into being by the human imagination since the dawn of consciousness." an anthropologist and botanist by training, davis has traveled the world, living among indigenous cultures.
david perry explains at ted.
behavioral economist dan ariely, the author of predictably irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we`re not as rational as we think when we make decisions.
